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Le marketing du tourisme
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ISBN: 9782100520244 2100520245 Year: 2010 Publisher: Paris : Dunod,

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Keywords

Tourism --- Tourisme --- Marketing. --- Marketing --- Toerisme --- marketing --- marketing.


Book
Le marketing du tourisme.
Authors: ---
ISBN: 9782100549801 2100549804 Year: 2010 Publisher: Paris Dunod

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Strategy for tourism
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ISBN: 9781906884079 1906884072 Year: 2010 Publisher: Oxford: Goodfellow Pub.,

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Strategy for Tourism is an internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. It covers strategic management in a variety of tourism contexts, such as organizations, destinations, governments, NGOs and IGOs, as well as for special purposes (e.g. ad- hoc events, sustainability, inclusion, pro-poor). Using global case studies, it provides a complete overview of all the factors required when establishing a strategic plan, covering: analysis of external factors, including competition, economics and politics; choice and evaluation of the strategic plan; implementation, managing and monitoring the plan.


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Culture, heritage and representation : perspectives on visuality and the past.
Authors: ---
ISBN: 9780754675983 9781315258683 9781351946773 9781138273382 Year: 2010 Publisher: Farnham Ashgate


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Le touriste consommateur : comprendre les comportements pour améliorer son efficacité marketing
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ISBN: 9782804161781 2804161781 Year: 2010 Volume: *8 Publisher: Bruxelles De Boeck


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Tourism economics and policy.
Authors: --- ---
ISBN: 9781845411510 9781845411527 9781845411534 184541151X 1845411528 1845411536 1845412044 Year: 2010 Volume: 3 Publisher: Bristol Channel View Publications

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"Tourism Economics and Policy combines a comprehensive treatment of economic concepts and applications in tourism contexts. The topics covered are those that most occupy the attention of tourism economists in research and policy areas internationally. Content includes tourism demand and forecasting; tourism supply and pricing; measuring tourism's economic contribution using tourism satellite accounts; measuring the impacts and benefits of changes in tourism demand, contrasting Input-output and computable general equilibrium modelling; cost benefit analysis; economic evaluation of special events; tourism investment and infrastructure; tourism taxation; aviation and tourism issues, tourism and the environment (including climate change) and destination competitiveness. The text provides an excellent basis for students to appreciate the relevance of economic analysis to the solution of real life tourism issues as well as its importance for decision making by both destination managers and tourism operators."--pub. desc.

Places : identity, images and reputation.
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ISBN: 9780230239777 0230239773 1349316288 9786612446375 1282446371 0230251285 Year: 2010 Publisher: Basingstoke Palgrave Macmillan


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Les dispositifs d'information et de communication : concept, usages et objets
Authors: --- ---
ISSN: 07794614 ISBN: 9782804162429 2804162427 Year: 2010 Publisher: Bruxelles De Boeck

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Des chercheurs en sciences de l'information et de la communication français et étrangers, réunis en séminaires de travail et d'échanges, proposent un apport épistémologique reprenant une généalogie complète de la notion de dispositif à travers des éclairages divers et complémentaires.

The discipline of leisure : embodying cultures of 'recreation'.
Authors: ---
ISBN: 9781845453725 9781845457785 Year: 2010 Publisher: New York Berghahn

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